StepBack Healthcare

 

StepBack strategic communications consultancy

 

· audits of communications opportunities and development of strategic communications plans, international or UK

· translation of marketing plans into communications briefs and facilitating getting the right agency support to meet individual needs

· fostering best working relationships between industry and agencies to help achieve optimum RoI

· independent advice on business development avenues for agencies

· developing systematic KOL plans for diverse healthcare disciplines

 

StepBack operational support

 

· flexible project work at times when you don’t want to appoint an agency / full-time staff but need ad hoc communications support

· particular expertise as an independent facilitator for meetings / advisory boards etc.– providing a full strategic assessment of the results

· an ongoing or temporary communications co-ordination role – especially useful for marketers when no in-house communications people exist

· ‘pitch-doctoring’ for agencies – both acting as a general sounding board and inputting insights to complement individual areas of strength and experience

 

StepBack strategy and communications training

 

· general training in the optimum use of communications as part of the pharmaceutical marketing mix

à as part of core international, or national UK, programmes

à tailored to individual requirements – from business unit sessions to individual tutoring

· strategy workshops including ‘War Games’ competitive strategy assessments

Offerings