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Offerings

StepBack strategic communications consultancy

Audits of communications opportunities and development of strategic communications plans, both international or UK

Translation of marketing objectives into communications briefs and facilitating getting the right agency support to meet individual needs

Fostering best working relationships between industry, agencies and diverse healthcare stakeholders to help achieve optimum outcomes for all parties

Independent advice on business management and development of communications companies

Unrivalled expertise in generic and brand prescribing strategies

StepBack operational support

Flexible project work at times when you don’t want to appoint an agency / full-time staff but need ad hoc communications support

Particular expertise as an independent facilitator for meetings / advisory boards etc. – providing a full strategic assessment of the results and their implications

An ongoing or temporary communications co-ordination role – especially useful for marketers with no in-house communications resource

‘Pitch-doctoring’ for agencies – both acting as a general sounding board and inputting insights to complement individual areas of strength and experience

StepBack strategy and communications training

General training on the optimum use of communications as part of the pharmaceutical marketing mix

  • as part of core international, or national UK, programmes
  • tailored to individual requirements – from business unit sessions to individual tutoring

Strategy workshops including ‘War Games’ competitive strategy assessments